Candidates today resort to social media to form opinions about companies they may want to work at. Internal and external forces are constantly at play to shape how collaborators perceive your company as an employer. Working on your employer branding means that you are proactively taking control of these forces. Devising the right strategies to build your brand can help you leverage your company values and attract the right people.
Inbound Recruiting has been inspired from Inbound Marketing. The inbound approach focuses on attracting potential customers by offering them valuable information through channels such as social media, blogs, newsletters, and generally using search engine optimisation techniques.
Similarly, to attract the right candidates to your company, inbound recruiting strategies improve their journey and experience. It is a ‘war for talent’ out there, the aim is to engage potential candidates and convert them into applicants.
Through our Bondfire solutions, we can assist you in creating relevant and regular content to substantiate recruitment campaigns using advertisement, emailing, and other marketing automation tools.